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The proliferation of internet marketing tools available online these days is, on the one hand, great for business. On the other hand the remarkable number of tools can confuse, delay and disenfranchise many would-be marketers.
Faced with a multitude of options it is so easy to spend precious time learning the latest gadget and 'must have' product rather then concentrate on the basics of your internet marketing business. In all aspects of internet marketing it is easy to find an almost endless supply of tools for SEO, keyword research, social networking, website design, listbuilding, video production, affiliate marketing tactics, ebook creation, the list goes on and on!
Many people start their online business part-time, working in the evenings and at weekends. There is simply not the time to research every single product. If your internet marketing business is to progress as it should, you need to focus and know what features and products you need for your specific purpose. In this sense a simple checklist can help define what you really need. Assuming, for this example, that you intend setting up a simple squeeze and download page for your product:
Basic essential requirements
- html editor
- auto-responder account (for optin form)
- product graphics editor
- FTP program
- Hosting account
- Domain name
- Word processor
- Your Product!
- PDF producer
These are the basics for producing a simple squeeze and download page. But things are not so simple! Say you have no experience in using html editors and the sight of basic code sends you into panic. Well, you can purchase a template or outsource the production. Similarly, you may want to run a mile from the time consuming production of graphics. Again, you can pay and outsource. This is just the start of the decisions you're going to have to make!
Say you overcome these initial hurdles you may then want to consider 'add-ons' such as:
- a virtual sales agent
- professional graphics, header and footer
- pop-ups, pop-ins and pop-outs!
- one-time offers
- upsells, down-sells and sideways-sells!
Wow - now it is getting confusing. It is no wonder why so many people give up before they really get started! Here are some basic tips to help you overcome the inevitable overload with all those internet marketing tools out there:
- before doing anything develop a basic plan, describing exactly what features you want for your internet marketing business;
- assess your own skill levels, and be realistic about what you are capable of doing yourself and what you may need to outsource (check out places like 'Elance' and 'Rentacoder';
- give yourself a daily/weekly diary of tasks that are sequential and realistic (use Microsoft Project if possible)
- do not get distracted or jump ahead of yourself;
- ensure tasks are completed, even if delays occur.
- give yourself a budget. If you are told that you can set up an internet marketing business without a budget then you are being misled. For the basic essentials above you are looking at a minimum $ 50 set up. But do your homework to get an idea of what you are up for;
- resist the temptation to download every free product you come across. Sure, keep educating yourself but if you become a serial downloader you'll be spending your time clearing your inbox rather than progressing your business.
- build a relationship with a small number of fellow marketers you feel you can trust.
- it's a good idea to make a note of the features for the internet marketing tools you come across for your future reference.
These quick tips should help you focus your attention on getting your business up and running. As you come across a product that you think can help your business, make a note of it, including where to find it, and come back to it later if need be or as your circumstances allow.
