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The biggest kept secret in internet marketing is how to reach as many contacts as possible in as little time as possible and for as little money as possible. Sounds impossible, doesn't it? Well with effective email marketing strategies, it is really quite easy!
The Power is in the Numbers
Email marketing strategies will do you no good if you don't have prospects. The email leads you may generate from your landing pages or warm market contacts are simply not enough. If you want to see your profits explode, you need to reach a lot of people at one time.
Purchase email leads from a lead generator or from your email marketing solution. If your budget is limited, go for the lead packages that give you more for less. The quality of the leads is not as important as the numbers when you are first starting out.
Time is Money
Experts offer email marketing strategies for a million and one different business models and situations, but they all offer the same basic advice-automate! You can do this in two ways. You can opt for a large initial investment and purchase autoresponder software and a dedicated email server, or you can opt for a long-term investment and make low monthly payments on a complete, subscription based web solution. Either way, you will be saving tons of time by completely automating your marketing process.
The Rule of Fifteen
In sales there is a "rule of three"-you will get three nos before you get one yes. In email marketing, we could call it the "rule of fifteen." You will likely send out as many as five to fifteen emails before someone actually reads it and clicks on your link.
You should have at least fifteen emails in every series or email campaign. These emails are then sent out over a period of thirty to forty-five days. This way you are working those numbers and getting as many people as possible to your website.
