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One of my favorite internet marketing strategies is to survey my list. The best way to figure out what people want to know about is to simply...ask. If you are trying to decide what topic you should write an article about, or what type of product you should create next, or maybe even figure out your next ad campaign...just ask.
Your list contains subscribers that you already have some kind of connection with, so it's easy to ask them what they want to know. Make sure you ask questions that require an explanation answer, and by that I mean don't just ask questions that have a yes or no answer.
A good way to do this is to ask "What is your single, biggest question about XYZ?" Since I am all about list building...I would ask "what is your single, biggest question about list building?" If you were in the golf niche you would ask the same question, or maybe narrow things down a bit so you get a more targeted answer...like "what is your single, biggest question about titanium drivers?" You get the picture.
The people on your list will provide you with all the information you will need for article topics, products, courses...whatever. Your list will guide you in the direction of what they want to know about, and because they gave you the information, they will be guiding you towards the types of things they will be likely to buy.
If you are using surveys as one of your internet marketing strategies, the key will be to let your readers know that you value what they have to say. When people feel they are being heard, or even better, they see that you have listened and put something together that answers their need, they feel understood and appreciated. This goes a long way in building trust and loyalty, and makes your readers more open to information and offers you provide to them.
If you don't already have a list you will want to go into the forums in your niche. If you are new to doing this, remember not to try to sell people anything...just watch and listen to the topics that are being discussed. Be aware of the questions that are being asked and if you have answers, feel free to participate. This will help you see what may be missing in your niche and give you ideas about what you can create or provide.
If you are on Twitter, and you should be, send out a tweet and ask your question there. You will be surprised at the number of responses you get...and instantly, too!
Asking your readers questions is one of the best internet marketing strategies. It is powerful because it works. You will find that if you do this it will take a lot of the guesswork out of trying to grow your online business and you will have a much greater number of successes.
