Are you looking this product? Now you can get product in PDF Format,just following step by step until finish you will be guided downloading this book for free, Enjoy it.
Attention Small Business Owner- Here are 9 different ways that you can incorporate your Unique Selling Proposition (USP) into your food-service business:
1. Tailor your USP for the entire experience that the customer will have, including the benefit they receive from eating at your establishment. The USP should focus entirely on the major promise that you can give the customer to explain why they eat at your establishment and the experience they will receive.
2. Make sure the USP is visible as soon as your customer walks in the door. You don't want to hide your reason for doing business on the back of the invoice, after they have paid, or nowhere at all. People need to know what you are going to do for them as soon as they show interest in doing business with you, or earlier.
3. Turn your USP into different headline ideas for sales letters and coupons, by rearranging statements or a few words, but not changing the original concept of the USP. This will keep your identity all-encompassing throughout your marketing.
4. Use your USP on all of your off-line marketing material such as vehicle stickers, business cards, t-shirts, employee handbook, promotional items, yellow page ads, post cards, and anything else that is driving people to your service business. The USP needs to be prevalent in every single nook and cranny of your particular business.
5. Make sure that your USP is included on all of your email marketing, from newsletters, to reminders. Make sure that your message is on everything that you send out. You can quickly create an email tag that you can paste on everything that you send out, even in auto-responders. Capture the email of as many customers as possible so that you can keep reminding them that you still exist and still have the most excellent food on the planet. All of your emails should contain some kind of limited-time offer to get your customers in the store.
6. Don't bury your USP deep down in your marketing material. Put it at the top. Just like headlines, you want your customers to know what you stand for and what you are going to do to solve their problem. If they see something that catches their eye, they will keep reading. If you can't grab them by the jugular right away, you'll never catch them and you'll have wasted all of your marketing efforts.
7. Practice your USP, so that it is second nature in your head. A very common sales technique is to have an elevator speech, which is basically an explanation of your entire business that can be stated succinctly in 30 seconds or so (an elevator ride). If you have your USP or USPs permanently engraved in your brain, you can embellish upon it and create an elevator speech that you will also have memorized. Every time someone asks "what do you do?" you will be able to instantly go into sales mode without having to stumble for the answer. Be prepared. You never know how many contacts you can get just by casual conversation, especially when you own a restaurant. People have to eat every day no matter what, so they might as well eat at your business.
8. Make sure that your USP can "...move the mass millions" to take action as Rosser Reeves would say. You do not want to have trivial differences in your product that no one cares about. Your USP must show how your restaurant is the one-and-only solution for a specific hunger that you will state in your Unique Selling Proposition.
9. Make sure that you are passionate about your USP. If you are not 100% excited and passionate about your USP, your marketing and your face will also say that to your customers. Why on earth would anyone want to business with someone that seems wishy-washy about what they are doing? If you don't really feel like telling everyone you know about your USP and your restaurant, then you should rethink your USP, or maybe your lack of passion says that you need to move on to something that you do care about.
