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There are so many types of businesses that are often run as Solo professional firms. There are countless small advertising agencies and marketing professionals. There are many consultants and public relations companies as well. If you've had a solid run in your industry for 20 years or so maybe it's time that you go independent. The Solo professional promotional firms do quite well in both good economies and challenging turbulent ones.
For the promotional consultant that specializes in marketing, and public relations and has the personality to help their clients with all their needs and goals can do quite well in this industry. Let's face it, when we are in a down market at the bottom of the business cycle, and the recession is taking its toll on everyone, promotional companies are needed more than ever. Of course, everyone knows small business or even large corporation can't afford such services unless these professionals can walk the talk when it comes to actual results.
Whatever the promotional consultant comes up with, it had better work and when it does there will not only be payment and profits, but there will potentially be referrals clientele to help grow the concern. Being in a business that is growing during the middle of a recession can be a wonderful thing. Being the only company out there that actually needs to hire helpers proves you are in the right business at the right time.
No, it won't be all fun and games, and nothing good in life is easy, but being a solo professional in a promotional company might just be the ticket. Not long ago, I met such individual who was waiting for a client at Starbucks. She and her husband had been working in the industry for about 20 years, each for larger firms and finally they went out on their own.
She told me they weren't breaking any speed records during the recession, but their business was growing and she thanked her lucky stars. Indeed, I told her she should probably thank herself.
She smiled and said, "I guess you're right, that's what my husband says too." It's amazing how lucky you get when you're working hard and it's neat to know that many companies don't participate in recessions anymore, she was one of those companies. Please think on this.
