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One of the best strategies to get customers to buy your product is through Viral Marketing. Viral Marketing is very popular because it has proven to be a very efficient way of generating traffic to your website.
It makes advertising easier, and it can obtain a high and rapid response rate at a relative low-cost.
A classic example of this strategy is the Hotmail e-mail service. Hotmail offered a free e-mail account, and then on every message sent, a short message below every e-mail had a commanding line asking the receiver to sign up to Hotmail.
It spread like wildfire, and today Hotmail has become one of the leading providers of free e-mail service.
However, viral marketing has grown over the years to include more innovative and attractive forms. Here are 3 simple techniques that you can use today to start generating traffic and ultimately sales to your site:
1. Create a 'fun page' on your website
If you are a serious marketer, and you don't have enough funding for a major advertisement, this is one of the best techniques that you can use.
Make a little sub-page on your site with funny or interesting videos or images, or even create a mini-game that is focused on your product.
Be sure to include a 'tell a friend' link to ensure that your 'fun page' gets circulated. Creativity is the key. If your 'fun' page is funny, you can be sure that you'll get more hits on your site, which could result in sales.
2. Use Email To Your Advantage
An E-mail can also be used in this type of technique. Create a message with funny pictures or a video, and then send it to your friends. If it is funny enough, you can be sure that this little message will reach a lot of people.
Bear it in mind that the images or video should contain at least your brand logo or your website address.
One thing that you can do here is to include your 'name' on the video itself, like for example a guy wearing a t-shirt with your brand name on it or a bunch of funny pictures dealing with your products.
Most forwarded e-mails are viral marketing strategies. In this technique, you can always be sure that your e-mails are going to be opened, because they came from the friends of the e-mail owner.
3. Everyone loves freebies
Free is always good. Most people search the internet with 'free' as one of their keywords. Free stuff can boost your site's popularity.
There are a lot of items out there that you can give out for free on your website. Creating a downloadable Flash game is one of the most used today.
If you're serious about your online business, make sure you apply at least one of these techniques to your website traffic marketing strategy. Visit other sites as well to see if they implement viral strategies and if they do, learn from them.
Viral marketing techniques will help you create a buzz on your website. The good thing about this form of marketing is that it's cheap; it's effective and will ultimately lead to hits and sales on your website.
