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This article will explain the benefits of having a solid unique selling proposition (USP), how you can apply your USP to your business and how a USP will bring customers in and keep them around as long as possible.
Your USP is the single most important marketing decision that you will make for your business. Your USP explains to the customer how you are different than the competition and explains exactly what you are going to do for the customer.
Too many business owners focus on how long they have been in business, or how many people they have served. All of these trivia points don't actually tell the customer what the business is going to do for them.
Your unique selling proposition will do exactly that. Your USP is going to tell the customer why they should do business with you instead of anyone else in your town or your industry. Your USP is going to grab the customer and not let go until they get what they want, and you make a sale.
You USPÂ will permeate through every aspect of your business. Your USP dictates how your employees answer the phone, how you treat customers, the look of your website, the look of all your marketing material, and even the way you follow up with a sale.
Your USP is the building block of every marketing step you take after that. The unique selling proposition is the foundation of the way that you do business and the direction you intend to grow the business. All of you product extensions and market directions will need to stay in sync with your USPÂ or your established customers will get confused.
Make sure that as you create a USP, you need to see if it will fit towards the wants of the customers as well, not the wants of the owner. No one may a successful business serving just the wants of the owner. It's all about the customer when your creating your unique selling proposition.
