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With Google holding its position as king of search, and with Google intending to hold on to that position, there is in the shadows of the Internet thousands of alternative search engines fighting to get a piece of the lucrative marketplace for Internet search.
The English language market for search is dominated by a few big behemoths. According to a report by comScore the market in October 2009 was dominated by Google (65.4%), Yahoo (18.0%), Microsoft (9.9%), Ask (3.9%) and AOL (2.9%), followed by MapQuest, eBay, craigslist, Fox, MySpace, Facebook and Amazon.
With the search market valued at $ 300 Billion that makes every single 1% worth $ 3 Billion when selling the company and you would do well by taking just a 0.1% slice of that cake. The number of start up search engines is only going to increase with everyone wanting a slice of the market.
This is the top 7 search engines that the 2010 blog headlines are likely to gossip around. New or old, all of them have in common that they deliver good search results and they have been innovating in 2009.
Cuil
With two ex Googlers, Anna Patterson and Russell Power, in the management and by claiming to be the worlds biggest search engine Cuil has a lot to deliver.
Overloaded servers that generated low quality search results hampered the initial 2008 launch giving Cuil a lot of negative media attention but of you try a search today you'll find the search results are really good and there is an explore by category function that is among the best I've seen.
DuckDuckGo
The search engine with the silly name and a cute interface combines Yahoo BOSS, Wikipedia and it's own crawler DuckDuckBot to create both hard information in a Zero-click information box, categories to further refine searches and of course the actual search results.
DuckDuckGo was launched in 2008 by Gabriel Weinberg and is a private venture that has been growing steadily during 2009. I think this search engine has a clear niche carved out for itself, watch out for what they do in 2010
Spezify
A totally cool search engine, Spezify. It renders the search results as newspaper clippings spread out on the screen with a mix of photos and quotes from web pages. Instead of clicking to and from between websites to decide which one provides you a solution you can read the brief clippings and get a decent enough overview that you often can choose the right website on the first or second try.
Spezify is very handy tool for brainstorming. Just type in any keyword and you'll get a ton of ideas for a new article or blog post.
Secret Search Engine Labs
This is a search engine that does not try to rank sites the same way as the big three, G-Y-B. As Google gives priority to mature and large sites, many new, small and relevant sites are hard to find in their search results. Secret Search Engine Labs ranks sites based on page contents and links using their trademark CashRank algorithm to filter out questionable content.
Secret Search Engine Labs was initiated in 2007 by Simon Byholm, a software engineer and entrepreneur from Finland, and in addition to relevant and novel search results it aims to provide tools and info for webmasters on how webpages are ranked.
Bing
Bing is a re-branded Microsoft's Live Search that was previously MSN Search. With a forceful marketing campaign Microsoft has managed to grab almost 10% of the marketplace for search. The media attention surrounding the re-launch has fueled innovation adding new functions like the daily changing background photo, suggested topics and popularity trends.
With Microsoft working fiercely to increase Bing's market share you need to watch them closely during 2010.
Blekko
With a management team with backgrounds Topix, Google, AOL and Netscape Search this start-up search engine is as secretive as Google about what they will do and when.
We are still waiting for Blekkos official launch. It was promised for the end of 2009 though so you can expect it to make some serious news in 2010. We can only hope it's exciting news.
Monitter
Monitter is not a traditional search engine but a real-time Twitter search where you can keep an eye on several keywords and see all tweets containing those keywords in real time as they are tweeted. When you have a need to monitor you niche or area of expertise or if you just want to keep an eye on the conversation this is a neat tool.
What About The Rest?
Chances are you know that Google is innovating and there is no doubt they will make some noise in 2010. Wolfram Alpha is fascinating as it is the only major search engine that makes the results from data.
There's a horde of social, real time or just odd search engines starting up and there's no telling if one of them develops into the next Twitter and grabs it's share of the search market. You will find info on most of them in this list of search engines, in this other search engine list or on AltSearchengines.com a blog that reviews just about every new search engine launched.
After many years of Google - Yahoo - Microsoft rule there is now signs of radical changes to the search landscape. There's new technology sprouting like mushrooms in every corner of the Net. New search engines using social networks, visual presentation, new semantic algorithms and real-time results to stand out from the crown are popping up everywhere. The result, even if we don't get a new top three, is that the ruling behemoths will have to keep innovating to keep up with the crowd and in the end we'll get a better search experience.
