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Different internet marketers will offer different services in a website design package. Some will only offer basic website design while others will throw in additional services like designing (or running) your pay per click advertising, search engine optimization or social media plug-ins. When you choose an internet marketing company you want to investigate which services they offer.
In addition to looking at the services included in the web design package you choose you will also want to ensure the web designer knows what they are doing. In order to choose a good website designer you should know a little bit about web design basics. When you are designing your site keep in mind that you need to keep a balance between aesthetics and smart design planning. Remember that functionality is more important than visual appeal people get frustrated and leave websites that are difficult to use.
You should also pay careful attention to the use of content on your site. Your content should be:
Accurate
Informative
Well-written
Current and up-to-date
The font that you use to display your content is also important. You want to carefully consider the type and size of font, ensuring that it is easy to read and suits the design of your site. Also consider spacing, colour and paragraph use. When writing paragraphs try to ensure they are small and concise and use bullets to break up information whenever possible.
Remember that the goal of your website design is to help your visitors find what they are looking for:
Quickly
Easily
Effectively
Also, you want to ensure your website is:
Functional
Visually appealing
Informative
Technically sound
Designed to help build your brand
Consider taking a look at other websites in your industry. Which do you feel are good websites and which ones have bad design or functionality? Ensure that you dont repeat the mistakes made on the poorly created websites and use the good websites as inspiration. Show the website designer exactly what you like and dont like about other websites to help you communicate your ideas and expectations.
When it comes to designing the visual elements of your website you want to consider:
How much visual weight different parts of the website have
Positioning where something is positioned on the page will influence the order it is seen
Colour bold and subtle colours will help indicate to your user where to look
Contrast use contrast to your advantage to help some items stand out while keeping other items secondary
Size bigger items will grab attention and take precedence over smaller items
Design elements are a big factor for example, a large arrow will work to direct your users eye in certain directions
Navigating through your website is also extremely important. You want your navigation buttons to be easy to find and to accurately describe where they will take your visitor. Most navigation buttons are located at the top of the page, are easy to see, and are designed to look like navigation buttons.
When you are considering purchasing a website design package you want to ensure you are well informed so that you can make good decision when choosing a website designer.
